Such posters

Now, bear with me.  I know that I’ve gone on about Hans Schleger’s design work for Macfisheries before, and I also know that some of these photographs are a bit duff.  But I still can’t resist showing you some more of these.

Macfisheries poster Hans Schleger.

They are simply too wonderful to resist.

Hans Schleger Macfisheries Mackeral poster

Once again, the images come from Colin French, who runs the meticulously-researched Macfisheries site.   In this case, he managed to track down the son of the company’s former logistics director, who’d kept a whole archive of these display posters.

Some, like the poster above, I’ve seen illustrated before; others are completely new to me.

Macfisheries poster such game hans schleger

Macfisheries Christmas Club Hans Schleger poster

He apparently rescued them from a skip at Macfisheries’ head office.  They’re a fascinating slice through the kind of work that Schleger’s studio was producing – not just the ‘show’ posters like the ones above, but more workaday examples of marketing too.

Macfisheries poster Hans Schleger send it for you

Hans Schleger Boned Kippers Macfisheries poster

A few of these posters do worry me though.  A fish entreating me to eat other fish is getting dangerously close to cannibalism.

We are proud of our service Macfisheries poster Hans Schleger

Especially when it starts filleting its brethren.

Filleting Macfish poster Hans Schleger

Mind you, I used to feel the same way about blackcurrants advertising Ribena, so perhaps I worry about these things too much.

One of the many interesting things about these pictures is that the collection doesn’t just cover the Schleger-era designs.  There are examples of work from (I’m guessing) the early 1920s right up to World War Two.

Old fashioned Macfisheries poster for Oysters

Whalemeat poster Macfisheries WW2

And then goes on to what I suspect are designs that came afterwards as well.

later Kipper fillets Red Ring poster Macfisheries

But perhaps the most fascinating story is that some of the posters were just design trials, and never made it into the shops.  Unfortunately, I have no idea which ones they are.  Perhaps this rather hypnotic hare,

Wonderful Macfisheries Hare poster Hans Schleger

which is far too much like a pet to consider eating.

Or possibly the brainwave that you might want to give a MacFish token.

Macfisheries gift token poster Hans Schleger

The posters do also make me mourn what the posters present as a golden age of fish shopping, when native oysters and pheasant could not only be bought on the high street but also delivered to my door.  But I wonder whether it tasted as good as the posters looked? Remembering the smell of the fish sh0p in the Midlands market town where I grew up, I’m not totally sure that it would have done.

  • What fish joy this all is. Colin’s site is a gem too. But perhaps we can club together and buy him a scanner or auto-focus camera? As a vegetarian, these posters sure would make me want to shop Macfisheries, so job well done.

  • I don’t really feel able to say anything as my own photos are only slightly further up the evolutionary scale. Perhaps I should get a giant scanner and make that my living; it would be quite an interesting freelance career.

  • Hi Guys
    Please don’t tar me with an inability to scan or photograph images. I don’t own these posters and have only supplied them to you as they have been copied and supplied to me. Believe me, if these posters were in my posession you would be viewing them in 12m pixels.
    Happy new year to you all!!!!!!

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