AP Again

As the piles of boxes grow around me, here are some more Artist Partners delights from the archives.

Today, a second helping of the AP2 Artists Partners book.  (Is it a brochure?  a catalogue?  I’m not entirely sure how to address it).

Artists Partners cover image Patrick Tilley

I ran through a few of the obvious highlights by the big names like Hans Unger, Saul Bass and Tom Eckersley last time, but there are plenty more treasures for your entertainment.

In fact, the sheer quantity of other stuff is one of the notable things about the book.  Most of what would now be seen as the big names are in the creative design section, but there are six other categories in the book, including realistic figurehumour and whimsy (section cover by Reginald Mount)

Reginald Mount AP2 artwork

fashion and sophisticationphotography ( a wonderful graphic by Heinz Kurth)

AP divider photography Hans Kurth

scraperboard, still life and industrial,

scraper board and industrial divider ap

and finally architecture, landscape and nature.

It’s a reminder, once again, how easy it is to recreate the past in terms of what we like best now.  For every classic bit of graphics, one equal and opposite bit of kitsch was created (although this is not just any old figure illustration kitsch, it’s Artist Partners kitsch by Rix).

AP tripping with dripping image

Good to know that about the dripping, too.

But that’s not to say that there aren’t some stylish things in the other categories too, such as this Christmas card for ABC Television, by Bruce Petty.

ABC christmas card AP

Or once again, Patrick Tilley, this time with a cover for a Shell almanac, filed under Humour and Whimsy.  No one would ever admit to doing whimsy any more, would they, it’s hardly cool; I think that’s rather a shame.

PAtrick Tilley for shell almanac graphics

Almost as strange as that career change are these two window displays by George Him, for De Bejenkorf  (which seems to be a department store in Amsterdam).  The first one in particular, looks almost impossibly modern.

George HIm Shop Window AP

The second is just brilliantly odd.

George Him shop window 2

More of this kind of thing please.

 

  • Modern life definitely requires more whimsy – more multicoloured, onion-domed, piers floating in the ether & their like! A Lewitt- Him combo for our times … And may I put in a request for something from the Architecture, Landscape & Nature section, pretty please?

  • I also have AP2, which I picked up from them in 1969. It is a wonderful record of advertising art in the 1950s. (It has no date, but from the context I guess it was published in 1959.) It also shows some excellent work by classic artists.

    There are a few portraits of contemporary celebrities who were so well-known to readers of the time that they have no captions, but I recognised Feliks Topolski’s drawing of TV panel show personality Gilbert Harding and R.M.Hutchings’ scraperboard portrait of film star Kenneth More.

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