AP, again

While everything is in flux here at Quad Royal central (I am writing this in a room already stacked with boxes and wev’e still got a week to go) I thought I would dig out a few posts from the earlier days of the blog which are worth revisiting, especially as not everyone will have seen them first time round.  This one seemed like a good place to start, especially as it was Artist Partners’ own website who first alerted me to the existence of the Patrick Tilley posters.

Sometimes, writing about posters can feel like a constant harking back to a golden age of British graphic design, long since lost to the evil forces of photography, Photoshop and general bad taste.  But not everything from that time has disappeared.

Like Artist Partners for example, who are not only still going but have set up a usefully informative website which covers their past as well as their present.  And their past was very glorious indeed.

Founded in 1950, the agency represented some of the biggest names in illustration, graphics and photography from the fifties onward.  There’s no point repeating their entire history, because they’ve done the job already.  Although I was particularly interested to see that Reginald Mount was one of the founding partners.  He’s a fascinating character who seems to pop up at all sorts of interesting points in the history of graphics, and I’d be interested in finding out more about him one of these days.

They’ve put together a small retro section on their website as well, with a few nice images, like these Sunday Times advertisements by Patrick Tilley.

Patrick Tilley vintage sunday times advertisement Patrick Tilley vintage sunday times ad

But it’s not the website that made me want to post about them, it’s this (the cover also, incidentally, designed by Tilley), which we’ve had on the bookshelves for a while now.

Cover of Artist Partners graphic design brochure

Dating from, I guess, the early to mid 50s, it’s a brochure for the artists represented by AP, and a very delightful book in its own right.  Here’s one of the section headings for example.

Divider from Artists Partners graphics book

Or this one, by none other than Tom Eckersley

Eckersley Artist Partners graphics book divider

Oh to be sitting at at an advertising agency desk in 1954 and trying to decide who to commission.  Because there is such as wealth of wonderful talent in this book.  Amongst other people, Artist Partners represented Eckersley, Hans Unger, George Him, Eileen Evans, and of course Reginald Mount.  And even Saul Bass.  Here’s a trade advertisement for Enfield Cables.

Saul Bass Enfield Cables ad Artist Partners book

And a rather fetching advertisement for Technicolour by George Him.

AP George Him technicolour ad

My main sadness is that it’s only partially in colour, because there are simply hundreds of pieces which I haven’t ever seen before.  For every page like this

AP content various

(Two Hans Ungers – one GPO, one London Transport, a Leupin and another Patrick Tilley)

there are ten like this.

AP eckersley page

I’ve managed to find the peas one in colour at least for your entertainment.

Tom Eckersley Hartleys peas graphics

That’s more than enough for now, but I’ve still only barely scratched the surface of this wonderful book.

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