To Sheffield, by dachshund

Whatever I was expecting to find in the Guardian yesterday, it certainly wasn’t this.

Beaumont Post Early Sausage Dog vintage 1950 GPO Poster

But thank heavens for the quiet of the New Year, because it allowed them to give almost a whole page to an exhibition in Sheffield of the works of none other than Leonard Beaumont.

Sadly – at least from my point of view – it is not going to be wall-to wall GPO dog illustration.  But it’s still very interesting.  The exhibition concentrates on Beaumont’s lino etchings – he donated over 80 pieces of work to the Sheffield Art Gallery just before his death.

Beaumont Knife Grinders 1932

They’re fantastic bits of Art Deco/Vorticist design, but all the more impressive because it seems that Beaumont was almost entirely self-taught,  Working at the Sheffield Telegraph, he produced the prints in the evenings.  By 1936, he’d moved to London and stopped making them.

So that’s the exhibition, but. at least from a Quad Royal perspective that’s where the story gets interesting.  Because in London he joined Mather and Crowther as a commercial designer, and also worked freelance, producing (according to an interview in the Sheffield Star in 1983) wrappers for Nestle chocolate, posters and stamps for the post office, along with – and this was a surprise to me – the cover for the Festival of Britain catalogue.

Festival of Britain catalogue cover

Pretty much all I have known of his posters to date, and all the ones I have ever featured on here, have been for the GPO.

Beaumont Vintage GPO post early poster n/d

 

Leonard Beaumont GPO poster address letters clearly and correctly

Now according to all of the articles, he then went off to Sainsburys in 1950 to sort out their corporate identity, and stayed there until he retired.  That he worked for them is certain (here’s Shelf Appeal on his work there).  But he was still producing posters for the GPO during the 1950s too – the last one above dates from 1957, and the example below from 1958.

beaumont-books-stamps

 

He also produced one of my favourite mad GPO posters ever.

Beaumount a smile in your voice vintage GPO poster

As one of the articles notes, it’s the use of type which distinguishes his work.  To which I would also add the use of collaged photos and graphics together.  For a self taught man, he was a very adept modernist.

Anyway, the upshot of all of this is that I can make a very confident prediction that I will be turning up in Sheffield at some point in 2013.  The exhibition runs until September, so there’s plenty of time to make that come true.

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5 Comments

  1. Posted January 2, 2013 at 12:58 pm | Permalink

    Definitely worth a hike to Sheffield – really like the smile in your voice poster. Don’t you think this one should be revived!

  2. crownfolio
    Posted January 2, 2013 at 3:18 pm | Permalink

    Definitely – there were some great GPO posters at the start of the 1950s.

  3. Posted January 12, 2013 at 4:33 pm | Permalink

    Happy New Year! Abram Games designed the above FOB cover not Leonard Beaumont! AG’s signature is on the left.

    Best wishes,

    Naomi

  4. mm
    Posted January 14, 2013 at 3:30 pm | Permalink
  5. crownfolio
    Posted January 15, 2013 at 9:14 am | Permalink

    Yes of course. Apologies for the mistake; that will teach me to reproduce uncritically what I read in the papers.

    And yes, that must be the one, thank you.

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